FROM CHICKENS TO HUMANS: THE IMPORTANCE OF PEPTIDE REPERTOIRES FOR MHC CLASS I ALLELES




Theory of reasoned action and antismoking social marketing

There is a range of behavior change models used in social marketing.The past studies suggest that theories can serve as valuable frameworks for the design and evaluation of health interventions.This article aims to provide a revision of theoretical models used in social marketing and health promotion, specifically Theory of Reasoned Action, and tes

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